"ONCE IN A LIFETIME"
"Well worth the trip. It was beautiful, and fun, and exhilerating. All of the turns and the accelerations. It was once in a lifetime. It's amazing."
A LUXURY ROAD & TRACK DRIVING EXPERIENCE
Open Road: Texas was created for drivers who crave more than a scenic drive. It is a luxury driving experience designed to immerse you in the thrill of Texas's most breathtaking backroads from the driver’s seat of your own car.
Every route is meticulously scouted to deliver the perfect balance of exhilarating driving roads and unforgettable scenery, while each thoughtfully chosen stop invites you to pause, take in the landscape, and capture the moment through curated photo opportunities and activities.
Driver registration is $5,000, with a passenger add-on for $500.
Departure | Circuit of the Americas
The route begins at Circuit of the Americas, departing northwest into the Hill Country for the first day of the rally.
Lunch
Lunch is scheduled along the route before the drive continues deeper into the Hill Country.
Highway 16 South | Llano to Fredericksburg
After Llano, the drive picks up Highway 16 South, a broad and fast-moving section of road that defines much of the day’s driving character through this part of Texas.
Enchanted Rock
A stop at Enchanted Rock offers time to step out and take in one of the region’s most distinctive landscapes before continuing on to Fredericksburg.
Hotel Arrival | The Hoffman Haus
By late afternoon, guests arrive at the hotel with time to check in, reset, and refresh before the evening.
Welcome Dinner | V Supper Club
Enjoy a welcome dinner with fellow enthusiasts to close out the first day on the road.
Departure | The Hoffman Haus
The day begins with a southwest departure from Fredericksburg as the route heads toward the Twisted Sisters and a more technical day of driving.
The Sisters | Ranch Roads 337 & 336
The core of the day is built around Ranch Roads 337 and 336, a pair of demanding and highly regarded roads that carry the route through remote ranch country west of Medina and Vanderpool.
Lunch
Lunch is scheduled along the afternoon route.
The Return | Highway 39
The drive back follows Highway 39 along the Guadalupe River corridor, offering a broader and more scenic contrast to the tighter, more technical roads earlier in the day.
Hotel Arrival | The Trueheart Hotel
Guests arrive at the second hotel in the evening with time to reset and refresh before dinner.
Dinner | Cabernet Grill
A group dinner is scheduled to close out the day.
Departure | The Trueheart Hotel
The final morning begins with an eastbound departure from Fredericksburg, following back-country roads toward Austin and the final stage of the experience.
Farewell Lunch | Circuit of the Americas
Back at Circuit of the Americas, the group returns to the paddock for the closing portion of the rally. A private lunch is scheduled at the circuit.
Track Sessions | Circuit of the Americas (COTA)
The rally concludes with 2 dedicated track sessions at Circuit of the Americas, bringing the experience to a close in a more controlled circuit setting after several days on the road.
Day One — The Granite & Grapes Run
Day Two - The Twisted Sisters Loop
Day Three — The Grand Finale
Circuit of the Americas (COTA)
The Hoffman Haus / The Trueheart Hotel
We currently offer expeditions through some of the best driving roads in the country, including:
Dates and availability vary depending on the location.
Our previous Open Road program took enthusiasts on one-day expeditions that ranged from 1 to 8 hours of driving to enjoy the essence of the supercar lifestyle, discover breathtaking scenic views and share a bucket-list experience with a passenger.
If you loved Open Road before, this is the next level. This expanded expedition takes everything that made the original unforgettable and elevates it with days of breathtaking driving routes, a dedicated track day at professional circuits, upgraded accommodations, and a more immersive multi-day journey. It’s the evolution of Open Road: bigger, longer, and even more exhilarating.