A LUXURY ROAD & TRACK DRIVING EXPERIENCE

OPEN ROAD: GEORGIA

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Embrace the road less traveled

Open Road: Georgia was created for drivers who crave more than a scenic drive. It is a luxury driving experience designed to immerse you in the thrill of Georgia's most breathtaking backroads from the driver’s seat of your own car.

Every route is meticulously scouted to deliver the perfect balance of exhilarating driving roads and unforgettable scenery, while each thoughtfully chosen stop invites you to pause, take in the landscape, and capture the moment through curated photo opportunities and activities.

Driver registration is $6,000, with a passenger add-on for $500.

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4-Day Itinerary

Day 1 — Arrival, Induction & First Drive

Registration & Welcome | Atlanta Motorsports Park
Guests arrive at Atlanta Motorsports Park for private check-in, route materials, and an opening briefing before the group departs for the first day on the road.

Departure | Woody Gap
The route heads north into the Blue Ridge, with Highway 60 through Woody Gap bringing an early change in elevation and terrain as the drive leaves the city behind.

Lunch
Lunch is scheduled in North Georgia before the route continues toward the Carolinas.

East on US-76/64 | Toward Highlands
From there, the drive continues east through the mountains and into North Carolina, climbing steadily toward the Highlands Plateau.

Cullasaja Gorge | Highway 28
The route then follows Highway 28 through Cullasaja Gorge, one of the more technical sections of the day, where the road narrows through the river corridor and the terrain becomes more focused.

Newfound Gap Road
The final major section of the day carries the group through Great Smoky Mountains National Park and over Newfound Gap, bringing a higher-elevation close to the first day’s drive.

Hotel Arrival | The Park Vista
By evening, guests arrive at the hotel in Gatlinburg with time to check in, reset, and refresh before dinner that night.

Day 2 — The Open Road, Perfected

Departure | Gatlinburg
The day begins with a morning departure from Gatlinburg as the route climbs back into the Smokies.

Summit Stop | Clingmans Dome
A stop at Clingmans Dome brings the group to one of the highest points in the region, with broad ridgeline views and a natural pause early in the day.

Lunch
Lunch is scheduled along the route as the afternoon drive continues.

Fontana Road
The route continues toward Fontana along a narrower and more technical approach that changes the pace of the day before the next major stop.

Fontana Dam
At Fontana Dam, the group pauses at one of the region’s most distinctive pieces of infrastructure, with time for photos and a brief stop before continuing on.

Hotel Arrival | Tapoco Lodge
By late afternoon, guests arrive at the hotel with time to check in, reset, and refresh before a private group dinner.

Day 3 — Tail of the Dragon & The Moonshiner

Departure | Tapoco Lodge
The day begins from Tapoco Lodge, with the route centered around two of the most recognized driving roads in the region: The Tail of the Dragon and Moonshiner 28.

Tail of the Dragon
The first major section follows US-129, a highly technical road known for its sustained sequence of corners and uninterrupted driving rhythm.

Moonshiner 28
From there, the route continues onto Moonshiner 28, which carries the group through a more remote and varied mountain corridor with a different but equally engaging character.

Lunch
Lunch is scheduled along the route before the afternoon drive continues.

Afternoon Route
The remainder of the day continues through the surrounding mountain roads, with final route details and planned stops to be announced.

Return to Hotel | Tapoco Lodge
Guests return in the evening with time to reset and refresh before dinner.

Day 4 — Track Day Finale & Sendoff

Departure | Tapoco Lodge
The final morning begins with a southbound departure from Tapoco Lodge, following US-129 out of the mountains and back toward the circuit.

Farewell Lunch | Atlanta Motorsports Park
Back at Atlanta Motorsports Park, the group returns to the paddock for a private lunch before the afternoon track sessions.

Track Sessions | Atlanta Motorsports Park
The rally concludes with dedicated track sessions in the Xtreme Xperience fleet, bringing the experience to a close in a more controlled circuit setting after several days on the road.

Your Route Highlights

Day One — The Highland Transit
- » Atlanta Motorsports Park
- » Blue Ridge Mountains
- » Woody Gap Overlook
- » Highlands Plateau
- » Cullasaja Gorge
- » Newfound Gap Road
- » The Park Vista
Day Two - Engineering & Overlooks
- » Gatlinburg
- » Clingmans Dome
- » Fontana Road
- » Fontana Dam
- » Tapoco Lodge
Day Three — Iconic Routes
- » Tail of the Dragon
- » Moonshiner 28
- » Tapoco Lodge
Day Four — The Grand Finale
- » US-129
- » Atlanta Motorsports Park
- » Track Sessions (2)

The Details

Starting Point

Atlanta Motorsports Park

Hotel(s)

The Park Vista / Tapoco Lodge

Upcoming Dates

November 12-15, 2026

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Your On track fleet

While a supercar is not provided for the Open Road portion of the experience, guests will choose from our selection of world-class supercars for the track finale.

Nissan GT-R

Corvette C8 Z06

Porsche Cayman GT4 RS

Ferrari 488 GTB

Porsche 911 GT3

Lamborghini Huracan LP610-4

Ferrari 296 GTB

Charger Hellcat (Ride-Along)

REAL STORIES, REAL EXPERIENCES.

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"ONCE IN A LIFETIME"

"Well worth the trip. It was beautiful, and fun, and exhilerating. All of the turns and the accelerations. It was once in a lifetime. It's amazing."

BRAD & CATHERINE

"ENJOYED THE WHOLE EXPERIENCE"

"Everything was great. Very well organized, beautiful places. The lodge was great, the food was awesome. We really enjoyed the whole experience."

IVAN

Frequently asked Questions

What is Open Road?

Open Road is a 3- or 4-day supercar expedition that combines breathtaking open-road driving through America's most iconic routes with an adrenaline-fueled track day at world-class circuits. Think of it as the ultimate driving vacation — curated routes, luxury accommodations, incredible meals, and the chance to push supercars to their limits on both road and track.

What does each day look like?

Each day of the expedition is different, depending on the tour. On road days, you'll follow a curated scenic route with planned stops, photo ops, and group meals. On track day, you'll get behind the wheel of supercars at your designated track day with professional instruction. Evenings are spent at handpicked hotels with group dinners and time to relax. We provide a detailed itinerary, route maps, and two-way radios so you always know what's happening next.

What are the locations?

We currently offer expeditions through some of the best driving roads in the country, including:

California
Illinois
Colorado
Georgia
Texas

Dates and availability vary depending on the location.

Where does each expedition start and end?

Start and end points vary by route. You can find exact meeting locations, routes, and timing details on the event-specific page. Most expeditions are designed as a loop or with convenient start/end cities so travel planning is easy.

How many people are on each rally?

We keep our groups intimate to maintain an exclusive, high-quality experience. Each rally accommodates approximately 12 cars, so you'll be part of a small convoy. It's social enough to make great memories and meet more people, but small enough to feel VIP.

How much actual driving is there each day?

On road days, expect roughly 3-4 hours of driving through carefully selected routes. On track days, you'll have 6-8 laps.

Is there free time, or is everything on a strict schedule?

We build in downtime each evening and between activities. While the driving portions follow a group schedule (rally-style, with route maps and timing), you'll have time to relax at the hotels, explore the area, or just kick back with fellow enthusiasts. It's structured enough to be seamless and flexible enough to be fun.

How is this different than the previous Open Road experience?

Our previous Open Road program took enthusiasts on one-day expeditions that ranged from 1 to 8 hours of driving to enjoy the essence of the supercar lifestyle, discover breathtaking scenic views and share a bucket-list experience with a passenger.

If you loved Open Road before, this is the next level. This expanded expedition takes everything that made the original unforgettable and elevates it with days of breathtaking driving routes, a dedicated track day at professional circuits, upgraded accommodations, and a more immersive multi-day journey. It’s the evolution of Open Road: bigger, longer, and even more exhilarating.

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